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Know about my Brand in the Media

Understanding how your brand is perceived is a key element of any strategic communications planning process and can create a significant advantage in identifying threats and opportunities. Media Monitors can enhance your traditional research channels with our media analysis solutions.

Delivering brand insights

Our systems and dedicated account management team are specialised in the media in relation to your industry, and can offer valuable insight, filtering content so that you only receive media that is relevant and which helps you understand how your brand is perceived, for example:

• how often it is mentioned (compared with competitor/ like brands)
   
• how favourably and what the key messages are
   
• your brand compared with other brands in your industry
   
• which brands’ messages are penetrating
   
• which issues are being discussed
   
• which journalists are involved and what are their views.

Our systems and support include: 

• Dedicated Account Management personnel.
   
• Phone/sms/email Alerting services for breaking news affecting your brand.
   
• Comprehensive Monitoring of a print, radio, TV and online media.
   
• Media Analysis services – to evaluate a brand’s presence in the media.

Talk to us

 Contact your local office to discuss your media needs today.